Your cart
Close Alternative Icon

About Us


Welcome to Daniels & Co.

We work hard to provide unique, hand selected, boutique products for your gifts, wardrobes and homes. Our mission is to inspire you to embrace who are and what you love.



About the Owner

Meredith Daniels

Opening Daniels & Co. in 2012 was my answer to helping others embrace their own style with confidence. The one piece of advice I give over and over is don't buy it if you don't love it. It's my hope that Daniels & Co. helps you find find pieces for your wardrobe and home that you love and most importantly, help you embrace who you are.


About the Store

We started our first brick and mortar location inside of a retail wonderland called Spice Village in Waco, Texas, May 1, 2013.  There are about 90 vendors in a 20,000 square foot space that is a unique destination shopping experience.  It is located a block or two from the Magnolia silos.  In January of 2016 we started our second location downtown inside of a cool multi-business called Studio on the Square in Hamilton, Texas.  Some dear friends saw a need in our small town and opened a multi-faceted business to create some action on the square.  

After 4 years of growth and expansion, I decided to quit my office job in May of 2016 to take my business to the world wide web, and here we are!  So many exciting things are continuing to happen with Daniels and Company so make sure you stay in the know on lifestyle tips, and new arrivals.