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About Us


Welcome to Daniels & Co.

We work hard to provide unique, hand selected, boutique products for your gifts, wardrobes and homes. Our mission is to inspire you to embrace who are and what you love.



About the Owner

Meredith Daniels

Opening Daniels & Co. in 2012 was my answer to helping others embrace their own style with confidence. The one piece of advice I give over and over is don't buy it if you don't love it. It's my hope that Daniels & Co. helps you find find pieces for your wardrobe and home that you love and most importantly, help you embrace who you are.


About the Store

We started our first brick and mortar location inside of a retail wonderland called Spice Village in Waco, Texas, May 1, 2013.  With more than 60 various shops under one roof and 30,000 square feet one can feel as if they are offered the best products, selection, and variety to choose from. Spice Village is in the historic McLendon Hardware Co. that was built in 1908. It is located close to the Magnolia silos along with several different shops and local dining establishments

After 4 years of growth and expansion, I decided to quit my office job in May of 2016 to take my business to the world wide web, and it has grown from there.  

In 2022 we were excited to be welcomed into the family at Hico Mercantile. Hico Mercantile is a collection of shops located in historic downtown Hico, TX. There are over 45 artisans, boutique owners, and designers offering their own unique variety of home decor, clothing, antiques, art and more. 

So many exciting things are continuing to happen with Daniels and Company! Conveniently shop with us either online or at our two locations, where a world of fashion awaits you. Whether you prefer the ease and comfort of online shopping or the immersive experience of browsing our physical locations, we have you covered.